Ethics & Professional Standards for Clients in Greenville & Beyond

Clear, Honest Guidance Across SC, NC, GA & TN


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We Follow Strict Professional Codes So You Get Advice You Can Trust.

We’re members of the National Association of Insurance & Financial Advisors (NAIFA) and the National Association of Benefits & Insurance Professionals (NABIP). That means we commit to professional conduct, client-first recommendations, and clear communication—every step of the way. For full details, see each organization’s Code of Ethics.

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What’s Included In Our Ethics & Conduct Promise


We translate national standards into everyday actions you can see:

  • Client-First Recommendations – We put your needs ahead of product or carrier preferences
  • Transparency on Costs – We explain premiums, fees, and how we’re compensated in plain English
  • Clear Explanations – We make complex coverage understandable so you can make informed choices
  • Privacy & Data Care – We protect personal information and only use it for your coverage needs
  • Accurate Representations – No hype, no pressure—just facts and realistic expectations
  • Ongoing Accountability – If something isn’t right, we work to make it right quickly

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Plan Design

We compare carriers objectively and explain tradeoffs so you can decide with confidence.

Year-Round Service

We answer questions, handle issues with carriers, and keep you informed with timely updates.

Enrollment Support

We present options fairly, disclose limits, and help you choose based on your goals.


Clear Documentation

We provide written summaries, next steps, and references to official plan materials.


How Our Ethics Show Up In Service

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Who We Work With

We apply the same standards to everyone we serve:

  • Individuals & families choosing coverage
  • Employers offering group benefits for the first time
  • Growing teams reviewing or replacing plans
  • Multi-state organizations across SC, NC, GA & TN

We've worked with employers in healthcare, construction, retail, restaurants, manufacturing & more.

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Local Ethics, Real Accountability

We’re based in Greenville and support clients across the Upstate—Mauldin, Simpsonville, Greer, Fountain Inn, and nearby communities. If you ever have a question about a recommendation, a bill, or a claim, you’ll speak to the same people who advised you.

FAQs About Our Ethics & Memberships

  • What do NAIFA & NABIP memberships mean for me?

    Membership means we follow nationally recognized standards that put your interests first, require honest communication, and keep our knowledge current through ongoing education. In real terms, you get advice that’s based on up-to-date rules and products, options presented fairly across multiple carriers with pros, cons, and costs explained, and clear written disclosures you can review at your pace. If something doesn’t feel right, you can reference the NAIFA and NABIP Codes of Ethics and hold us to those expectations, and we’ll respond quickly to make things right.

  • How do you handle conflicts of interest?

    We work to avoid conflicts, and when one may exist, we tell you plainly before you decide. We explain what could influence a recommendation—such as compensation or carrier programs—then show comparable alternatives side by side, discuss tradeoffs in plain English, and document your goals so the final choice reflects your priorities, not incentives. We also provide follow-up summaries so there’s a clear record of what we discussed and why.

  • Will you explain how you’re paid?

    Yes. Before enrollment, we outline how compensation works for each option—whether it’s commission, a flat fee, or none—clarify whether your cost changes by working with us (in most cases, it does not), and describe any carrier-paid bonuses that might apply at the agency level along with how we keep recommendations objective. We also spell out what service you receive in return, including plan comparisons, enrollment help, and year-round support with claims and billing questions.

  • Can I see the full Codes of Ethics?

    Absolutely. We’ll share direct links or printed copies and can walk you through the parts most relevant to you—such as privacy, disclosures, continuing service, and how to raise a concern—so you know exactly what to expect from us and how we stay accountable. 


    NAIFA Code of Ethics


    NABIP Code of Ethics

Explore Your Options Today

Let’s Talk About Doing Business The Right Way

If you want straightforward advice, clear documentation, and real follow-through, we’re ready to help.