A Local Insurance Agency That Puts Clients First
Independent. Experienced. Focused on You.
We’re not a giant call center. We’re a two-person team with decades of combined experience helping individuals, families, and small businesses navigate insurance with less stress and more clarity. Based in Greenville, SC, and licensed across SC, NC, GA & TN, we focus on building relationships—not just selling policies.
Our priority is helping you make informed choices—contact us for personalized support today.
Our Story
Simplifying Insurance
Strategic Benefits was created to give people the kind of help we couldn’t find when we were on the other side of the table. From our start in Greenville, we’ve stayed focused on one thing: making insurance easier to understand and easier to use.
Personal Service
Over the years, we’ve worked with clients from every background—from newly retired couples sorting out Medicare to small businesses looking to support their team without breaking the budget. We believe that the best service is honest, personal, and responsive. And that’s what we bring to every conversation.
Meet the Team
Jim Lipscomb
President
Jim brings over 20 years of experience in insurance and employee benefits. He’s known for explaining complex coverage in plain terms and treating every client like a neighbor. Whether you're choosing a new health plan or troubleshooting a claim, Jim will walk you through it with patience and expertise.
Jackie Masters
Vice President Account Management
Jackie manages the behind-the-scenes operations that keep everything running smoothly. She supports clients with quotes, billing follow-up, and day-to-day communication, ensuring fast, friendly service every time you call.
What Makes Us Different
We’re Independent
That means we’re not tied to one carrier or one product. We’ll show you options from multiple companies and help you find the one that truly fits your needs.
We’re Accessible
No phone trees. No jumping through hoops. When you call, you talk to us—real people who know your situation and actually want to help.
We’re With You Year-Round
Many agencies disappear after enrollment. Not us. Whether it's helping with a denied claim, a confusing bill, or open enrollment decisions, we’re here for the long run.
Our Commitment
We work hard to earn trust, not just business. Our approach is grounded in responsiveness, respect, and real-world support. We aim to make insurance feel like a service—not a burden.

You’ll never be treated like a policy number. You’ll be treated like a person.
Ready to Work with a Team That Puts You First?
Let’s start the conversation. Whether you're an individual looking for support or a business ready to upgrade your benefits, we’re ready to help.